Due to rising import tariffs, updated pricing will go into effect soon across most UPPAbaby products. As parents who care deeply about the families we serve, we know this isn’t easy news, especially right now. While we've made every effort behind the scenes to absorb as much of the cost as possible, some price increases are unfortunately unavoidable. This was a tough decision, made only after exhausting every other option. What hasn’t changed — and never will — is our commitment to quality, safety, and supporting parents in the moments that matter most. We continue to monitor the situation and will keep you updated here.